Create Clarity From Complexities | RTI Innovation Advisors

The new year has a nice ring to it, doesn’t it? I’m ready to wrap up 2020 and look ahead to the potential of 2021. Ideally, the new year will be the opposite of 2020, and improvements will replace the challenges we faced collectively. The transition into a new year also affords time to pause and reflect on what’s transpired and prepare for what’s ahead.

It’s also a good time to ask the following: Is your organization prepared for 2021 and the changes it will bring?

Are you ready to in new ways? How prepared are you to provide consumers with new products, services, experiences that will differentiate and delight? How are you signaling that you understand consumers’ needs and that you can make their lives better, easier, less stressful? stressful? D o you understand consumers’ states of mind and priorities, their views on 2021, their thoughts on navigating environments vastly different from those they knew in 2020?

We’re positioning our CPG clients to prepare for 2021, and we’re having conversations about what to anticipate and how to respond. we’re helping clients explore alternate future scenarios and use those scenarios to inform their strategic planning.

Historically, our foresight work has been longer-term — focused on the upcoming three to five years. We dive deep into trends, explore, and understand the impacts and implications of these trends. We help clients envision what they need to do to respond to trends — so that they are positioned to win in the present and well beyond.

Let’s talk about how we can leverage foresight -whether it’s our traditional methodology or sprint-to create a more compelling future for your organization and your consumers.

And may your new year be healthy and successful.

Originally published at on December 15, 2020.

RTI Innovation Advisors helps clients turn insights into new products, services & technologies that have meaningful human and business impact. Feed of RTI Int’l