By Emily Vernon, Innovation Analyst
Does your organization want to know what your competitors are protecting? Or has your organization ever questioned whether it could license a potential partner’s technology? Patents are great tools for finding protected technologies and innovations.
But what additional value can you derive from analyzing intellectual property?
Patent analysis can be overwhelming. You can quickly amass an intimidating spreadsheet of hundreds of patents in a specific technology space. Wrestling insights from this monster spreadsheet can be even more challenging.
At the same time, patents can be a great source of competitive and innovation intelligence that you can use to make strategic decisions. We’ve developed a patent landscape process that does more for our clients. We take this body of patents and, using our customized analysis process, we dig deep into the data and deliver tailored and actionable insights and recommendations.
Amplifying your innovation strategy with patent landscaping
To illustrate how our patent landscaping process does more, I’ve highlighted three outcomes that our clients can expect — outcomes that can amplify their innovation strategy.
1. Defining Trends and Gaps in Innovation
We know the difference between patent activity and innovation. We sift through the noise of established approaches and pinpoint innovative trends that have potential for our clients. To provide a holistic view of the state of innovation, we identify gaps that clients can explore further.
We’ve helped clients understand innovation for clean-label and health-promoting ingredients, formulation strategies for plant-based food substitutes, and CBD-based product formats.
2. Identifying Opportunities
Taking our innovation trends and gaps analysis a step further, we provide clients with opportunities to consider for their specific challenges. These can be in the form of “gem” patents that represent potential licensing or partnering options, or they can be broader technology areas to explore further with R&D investment. We’ve also used intellectual property as a metric when vetting multiple potential partners for clients.
3. Uncovering Competitor Barriers
To supplement the recommended opportunities, we profile competitors’ intellectual property portfolios. We identify potential “barrier” patents that could prevent our client’s entry in a specific technology space. Furthermore, this analysis equips our clients with approaches to differentiate themselves from their key competitors.
Understanding innovative trends with impact, technology or partner opportunities, and barriers to entry help our clients move their innovation journey forward.
How can we help you do more with intellectual property?
Innovation Analyst Emily Vernon specializes in identifying high-potential technologies that drive innovation outcomes within organizations. An expert in technology landscaping and scouting, Emily helps innovation leaders accelerate the impact of their R&D and innovation programs. She applies her knowledge of innovation best practices to identify science-based solutions to address critical problems and improve the human condition. Emily’s technical expertise includes microbial engineering, bio-manufacturing, medical devices, and food and agriculture. Emily has a bachelor’s degree in biochemistry and a master’s degree in microbial biotechnology, both from North Carolina State University.