Innovation is (Always) a Team Sport

By Susan Mayer MS CFS, Innovation Advisor- Food & Agriculture Lead and Lawrence C. Blume PhD, Innovation Advisor

At a recent Future Food-Tech virtual event, we heard from engaging speakers, listened to terrific roundtable discussions, and participated in energizing networking opportunities. We heard prominent — and oft-mentioned — themes including sustainability, plant proteins, meat alternative, investment, and scale-up.

The focus on these themes didn’t surprise us. We hear these same topics in conversations with our clients — from large consumer product companies to ingredient manufacturers, start-ups, and investors.

From our more than 30 years combined experience, we have five insights to help position food innovators and food investors for success.

  1. Success starts with addressing an unmet need. Each word is equally important. There must be a consumer, market, or customer need, and it must be unmet. Your offer must be unique to be successful. Maybe your uniqueness is a feature — some way your offer is faster, better, or cheaper than the others. Just be certain you are offering something that is needed and unique.

For our clients, we are part of their team that helps drive innovation and invest wisely. Innovation is and has always been a team sport.

Are you looking for seasoned team members for your next innovation? Contact us.

Susan Mayer, MS CFS is our technical food industry lead, with great problem-solving, strategic, and communication skills. Our clients rely on her experience in product development, product lifecycle management, and public-private food industry partnerships to understand how technology, research, and the right suppliers can create innovation opportunities.

Lawrence Blume, PhD., is passionate about collaborative partnerships that bring innovative solutions to challenging research and development roadblocks. A lead advisor for our food science and biotechnology innovation, Lawrence brings extensive experience leading technology-focused opportunity forecasts in support of competitive advantage, product differentiation, and commercialization strategies for C-level executives at companies ranging from early startups to Fortune 500s.

RTI Innovation Advisors helps clients turn insights into new products, services & technologies that have meaningful human and business impact. Feed of RTI Int’l